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In Today’s Newsletter:

💡 Spotlight: Why You Should Build an Audience & Create a Personal Brand

• Definition

• Examples

• 3 ChatGPT Prompts

🥫 Catch Up on the Latest in Tech

🍗 Food For Thought: Do You Celebrate Wins?

Reading time: 6 min

Alex Hormozi Sold a Company for $36 Million.

But he thinks an audience is more valuable than a business.

Before the Internet, we had to sit with someone 1:1 to create a connection.

Now, developing connections has become scalable through content, like

• Blog posts,

• Videos, and

• Newsletters.

Hormozi states that he would have to spend $2M on advertisements to get the same impressions by spending $70k on creating content.

The industry is changing. Ads can come across as needy.

Do you plan on making money next month?

Ok, go ahead and push ads.

But if you’re in here for the long run, build a brand online and create content.

What is a Personal Brand?

Definition: A personal brand is your story and how you present yourself.

It demonstrates your unique qualities and skills.

It’s essential as it allows individuals to differentiate themselves from others and stand out in a competitive market.

It contains various aspects, like creating a solid online presence through

• Websites,

• Social media,

• Blogs, and

Offline activities like networking and personal appearance.

Personal branding helps individuals establish credibility and build their reputation as experts in their field.

Additionally, personal branding enables you to attract opportunities.

It also helps build a loyal following of supporters and clients who resonate with your values and offerings.

As for me: More and more speaking opportunities have landed in my inbox since I started writing online.

Personal Branding Isn’t Limited to Those in the Public Sphere.

A strong identity gives people confidence in what You do.

It’s why we reach for brand-name products at the supermarket — we know what we’re getting.

No surprises.

The product’s value and selling points are proven and well-known.

Your own personal brand should be just as recognizable.

3 Strong Personal Brand Examples

1. Tony Robbins

• Tony is a reputable life and business strategist and author. He helps others create their dream lives through seminars, books, and coaching programs.

• He has millions of followers on Instagram, Twitter, and YouTube.

• He connects with his audience by sharing childhood challenges.

2. Tim Ferris

• Author of the “4-Hour Work Week” — a book that takes a radical departure from traditional employment.

• Tim has an NFT Collection that was minted (sold out) in minutes - because of his brand.

3. Gary Vaynerchuk

• Gary Vee, is a self-help media mogul, self-made multimillionaire, New York Times best-selling author, serial entrepreneur, investor, podcaster, vlogger and sought-after speaker.

• He creates NFTs, and everyone loves them - because of him. He invites us to VeeCon - guess what: The world flies to Indianapolis.

5 Tips for Crafting an Effective Brand Strategy

Building a bulletproof brand strategy for your business is your secret sauce for standing out in today’s cluttered digital landscape.

1. Define Your Brand’s Purpose

2. Research Your Target Audience

3. Conduct a Competitive Analysis

4. Develop a Brand Persona

5. Embrace Social Media Engagement

Dive Deeper here: [Link] and [Link]

Use ChatGPT To Develop Your Personal Brand

1. Define Your Personal Brand

2. Craft Your Brand Story

3. Establish Your Online Presence

Book Recommendation

Building A Story Brand by Donald Miller

🎁 Cheat Sheet

Personal Brand Workbook [Link]

I read 5.000 Tweets per week and 30 Newsletters daily, so you don’t have to.

The Best of the Best is filtered below.

Gems 💎

🎧 Podcast: Diary of a CEO with Steven Bartlett - The Psychology Master - The Art of a Breakthrough [Link]

• Recognizing when it’s the right time to quit

• The importance of experimenting in all areas of life

• How failure is directly correlated to success

📖 Book: Show Your Work by Austin Kleon [Link]

• You can’t find your voice if you don’t use it.

• Inspiring manifesto for succeeding as any artist or entrepreneur in the digital age.

💎 My presentation at DLT Talents, incl. learnings, go-to resources, tools and recommendations for building your brand online. [Link]

🔭 Guide: Crypto Options 101 - This guide is here to help you understand options simple and educational. [Link]

News

🇯🇵 Web3 can transform the Internet and contribute to social change in the country, says Japan's PM Fumio Kishida.

• Kishida said the government was dedicated to creating an environment helping to promote web3 as part of his administration’s “new capitalism” economic policy. [Link]

🤖 Google, Microsoft, And OpenAI Form a Major Group For AI Safety Research And Control.

• To join, new members must meet specific requirements, like actively deploying "frontier models".

• It’s not only about fancy tech anymore. It’s about ensuring tech plays nicely with the rest of the world. [Link]

👁 Sam Altman (CEO of OpenAI) launched a cryptocurrency, Worldcoin.

• The project has 2 million users from its beta period, and with Monday’s launch, Worldcoin is scaling up “orbing” operations to 35 cities in 20 countries.

• As an enticement, those who sign up in certain countries will receive Worldcoin’s cryptocurrency token WLD.

• World IDs could be used to tell the difference between real people and AI bots online. [Link]

📌 What else?

• Twitter in hot water with the “X” rebrand - The US has over 900 trademarks for the letter “X”. Bold move, Elon. [Link]

• Netflix is seeking a Product Manager for its AI Machine Learning Program to optimize content production: It will pay $900k/year.[Link]

• CRISPR is bringing us closer to curing Alzheimer’s. [Link]

 🍗 Food For Thought

Do You celebrate your wins and milestones? 

Here’s your friendly reminder to do so.

I created a Wins & Milestones Whats-App Group with my husband a while ago. It’s pinned on the top of my app, and we share and document every win, like

• Crossing 2k Followers on LinkedIn,

• Receiving positive feedback from a client, and

• Finishing a marathon after months of being glued to the desk (great job, hun!)

We work so hard to achieve specific points in our lives.

But when we finally get there, we keep going without further notice or appreciation.

Let’s normalize celebrating wins.